This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Rebranding BP: Top 10 New BP Logo Ideas

It is not surprising that many of the suggestions for a new BP logo express anger in terms of the threat to wildlife in the Gulf of Mexico region, and one comes in at No. 9 in this non-focus group-tested ranking of potential BP logo changes.

In a tragic irony of the BP oil spill, an oft-quoted bit of oil-spill trivia is that hair is a great absorber of oil, and barber shops and salons around the country have been put on alert to think differently about floor sweepings. Yet the sad truth is that there is already too much animal surface absorbing the heavy crude from the leaking BP well, specifically in the form of feathers from the many types of seabirds referenced in the above new BP logo image.

The brown pelican, driven to the brink of extinction in the 1960s after the widespread use of the pesticides DDT, has rebounded in the Gulf and has become one of the poster-children, or poster-animals, for the widening BP oil spill impact on the Gulf Coast wildlife. It's no longer the 1960s Silent Spring, but a very ugly spring and summer, and beyond, for the Brown Pelican. The brown pelican was just removed from the endangered species list last year.

(B)rown (P)elican...There's a BP acronym tragic irony for you.

It's not just the brown pelicans, but white pelicans, terns, gulls, shorebirds, skimmers and herons that are at risk with the oil encroaching on sensitive nesting and feeding areas along the Gulf Coast.

The lawsuits filed by environmental groups have also been flooding into the Gulf region, though many are taking aim at the Interior Department of the U.S. federal government. The Center for Biological Diversity, the Sierra Club and the Gulf Restoration Network have all filed lawsuits making various allegations regarding Interior's Minerals Management Service ignoring law in its "too cozy" relationship with the oil industry.

3 of 11

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,945.54 -138.26 -0.81%
S&P 500 1,978.09 -9.89 -0.50%
NASDAQ 4,447.9060 -24.2020 -0.54%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs