Corporate rebranding has a sketchy history. Honest attempts to reinvigorate faded brands, or to reflect changed strategies, are more often overshadowed by attempts to bury major corporate crises, and mask ugly reputations.
Think Xe Services, formerly known as Blackwater, or Altria (MO), formerly known as Philip Morris.
BP recently caught flack from President Obama for spending tons of dough on advertising to try to revive its public image while the costs from the oil spill are unquantifiable. In a rare turn of good news for financially embattled BP, the oil spill company does not have to spend one penny on trotting out a new corporate logo.There are suggestions aplenty flooding the Internet for a new graphical BP. Corporate logos change even more often than corporate brand names, with U.S. stock market giants like PepsiCo (PEP) and Wal-Mart (WMT) constantly perfecting the logo colors and swirls as if they were a market version of a mad Vincent Van Gogh. There are minor modifications over time, such as the blue star stand-in for the hyphen that once appeared between "Wal" and "Mart," more recently becoming a festive, yellow sparkle up on the entrances to actual Wal-Mart stores. The suggestions for a new BP corporate brand logo, though, are of the more drastic variety. On the following pages are 10 BP Logo Redesign Ideas submitted to the graphically democratic web site www.logomyway.com.
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV