This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Abercrombie & Fitch No Longer Cool

Stocks in this article: ANF URBN JWN JCP KSS JCG COH

NEW YORK ( TheStreet -- Abercrombie & Fitch (ANF) has lost its "cool" status among teens.

During the Piper Jaffray Consumer Conference held in New York this week, a panel of high school students almost unanimously named Abercrombie & Fitch, and its Hollister chain, as passé. The teen panel said it's more a destination for guys or younger shoppers.

"Everything looks the same in five different colors," one high school senior said.

"They over-price things. Everything is too small," another said.

One teen who works at Hollister even said she will only wear the clothes to go to work at the store because she has to but won't wear them outside of the store.

This shouldn't come as much of a surprise if you look at the teen retailers numbers. In May, Abercrombie & Fitch saw a 3% drop in same-store sales. By division, namesake stores inched up 2%, dropped 10% at abercrombie and declined 6% at Hollister.

Still, if prices were cheaper, some of those teens on today's panel said they would return to Abercrombie & Fitch.

Mid-tier department store J.C. Penney was also shunned by the group -- though several mentioned frequenting rival Kohl's (KSS).

Instead, the teen panel named Urban Outfitters (URBN) and privately-held retailer Forever 21, as go-to shopping destinations.

Nordstrom> (JWN) was also named as a favorite destination among teens, citing its ease of shopping and the for convenience of offering clothes, cosmetics and accessories all in one place.

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,053.71 +23.50 0.13%
S&P 500 2,088.77 +6.89 0.33%
NASDAQ 4,806.8590 +33.3870 0.70%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs