This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Why Apple Will Come Back to Flash

By Don Reisinger

NEW YORK ( TheStreet) -- Adobe (ADBE - Get Report) Flash is arguably one of the most important standards on the Web. According to Adobe, the platform powers more than 75% of the Internet's video content and 70 percent of all Web-based games. It's also the backbone of thousands of Web sites that call on it to enhance the design value of Web pages.

Apple

But Apple (AAPL - Get Report) doesn't see it that way. At his keynote address at the Worldwide Developer's Conference yesterday, Apple CEO Steve Jobs made it clear that when it comes to Flash, his company is against it. "We support HTML5," Jobs said. "It's a completely open, uncontrolled platform."

Those comments echoed what Jobs recently said at the AllThingsD D8 Conference. "We're just trying to make great products," Jobs told The Wall Street Journal at the conference. "We don't think Flash makes a great product, so we're leaving it out." Those comments followed an open letter Jobs wrote on Apple's site in April, claiming Flash "has not performed well on mobile devices."

Adobe disagrees. The company's CEO Shantanu Narayen told The Wall Street Journal following the publishing of Jobs' open letter that Flash will "eventually prevail." He went on to say that his company's partners, mostly Web and mobile developers, want to be able to "get their content, their brand across multiple devices." In essence, Adobe contends, Apple's desire to force companies into its chosen standard might not be appealing to as many partners as Apple thinks.

More on Apple vs. Adobe
Apple Makes the HTML5 Rallying Call

It's certainly a dangerous game for Apple to play. HTML5, Apple's chosen Web standard, has yet to be adopted by very many companies. In fact, some firms are saying now that they don't want to follow Apple's path and will instead stick with Flash.

A recent report in the New York Post claimed that Time Warner (TWX) and NBC Universal, two major entertainment companies that Apple needs on its side to kill Flash, have decided to stick with Adobe's standard because of the immense cost and time it would take to convert their content to standards that would work on Apple's operating system.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG
ADBE $80.04 0.00%
AAPL $132.54 0.00%
FB $80.54 0.00%
GOOG $540.11 0.00%
TSLA $247.73 0.00%

Markets

DOW 18,232.02 -53.72 -0.29%
S&P 500 2,126.06 -4.76 -0.22%
NASDAQ 5,089.3620 -1.4320 -0.03%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs