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LaJobi Inc. Partners With Kathy Ireland Worldwide®

CRANBURY, N.J.; June 7 /PRNewswire/ -- LaJobi Inc., a designer, manufacturer and distributor of leading brands of infant and juvenile furniture, is excited to announce a multi-year agreement with kathy ireland Worldwide®, the design and marketing company founded by CEO and Chief Designer Kathy Ireland.  LaJobi is the exclusive, nursery furniture licensing partner for kathy ireland Home®.

LaJobi and kathy ireland Home®, together will introduce a line of wood nursery furniture, glider chairs, ottomans and crib mattresses. Cribs in the collection will be Lifestyle® cribs which convert from crib to toddler bed, day bed, or a full size bed offering multiple uses from infancy to adulthood and allowing the furniture to grow with the child.

"We are extremely pleased to team with Kathy to produce a line of nursery furniture to suit the lives of families and especially busy and discerning moms," said Barbara Rogers, Director of Marketing and Product Development at LaJobi Inc. "Kathy is one of the most influential voices when it comes to home style and here at LaJobi we are known for staying on trend with style and innovation and the mission of kathy ireland Worldwide® is a great match."

"Partnering with the great team at LaJobi Inc. is a dream come true. Our discussions have taken place for a great deal of time as we've learned wonderful things about these extraordinary leaders in the category of nursery furniture. We are very proud to bring our vision of nursery furniture to life with LaJobi  It is our belief that these products will bring great excitement, fashion, quality, value and safety™ to our retail partners, partners and customers," said Kathy.

The lines will be launching this fall.

About LaJobi Inc.:

LaJobi  Inc., a designer, manufacturer and distributor of leading brands of infant and juvenile furniture, is a wholly-owned subsidiary of Kid Brands, Inc., (NYSE: KID), Kid Brands, Inc. is a designer, importer, marketer and distributor of infant and juvenile consumer products that acquired LaJobi  in April of 2008.

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