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Heritage Financial Group Enters The Valdosta, Georgia Market With Three New Hires

Dorminey also pointed out that the Company's expansion to Valdosta ties nicely with recent efforts to expand the Bank's footprint between Albany and Ocala. In May 2010, the Company acquired five bank branches in Georgia, including one in Adel, and in December 2009, it acquired a branch in Lake City, Florida. The establishment of a market presence in Valdosta continues the build out of this corridor. Cumulatively, the Company has acquired eight branches since December 2009, which together with the new LPO in Valdosta and the completion of a planned new branch in Lee County, Georgia – north of Albany, will result in a doubling of the number of HeritageBank of the South locations during the past year.

Heritage Financial Group is the mid-tier holding company for HeritageBank of the South, a community-oriented bank serving primarily South Georgia and North Central Florida through 15 full-service banking offices and one loan production office. As of March 31, 2010, the Company reported total assets of approximately $574 million, total stockholders' equity of approximately $62 million and a total risk-based capital ratio of 16.6%.

For more information about the Company, visit HeritageBank of the South on the Web at www.eheritagebank.com, and see Investor Relations under About Us.

Heritage, MHC, a mutual holding company formed in 2002, holds approximately 76% of the shares of Heritage Financial Group. The remaining 24% of Heritage Financial Group's shares are held by public stockholders.

Except for historical information contained herein, the matters included in this news release and other information in the Company's filings with the Securities and Exchange Commission may contain certain "forward-looking statements," within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. We intend such forward-looking statements to be covered by the safe harbor provisions for forward-looking statements contained in the Private Securities Reform Act of 1995 and include this statement for purposes of these safe harbor provisions. Further information concerning the Company and its business, including additional factors that could materially affect our financial results, is included in our other filings with the SEC.

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