RatePoint Recognized For Social Media Excellence At The 2010 MITX Technology Awards

CAMBRIDGE, Mass., June 4 /PRNewswire/ -- RatePoint Inc., a leading provider of customer feedback and online reputation management services, was selected as a winner in the 7th Annual MITX Technology Awards in the social media category. The award honors the most innovative technology product, services or applications that facilitate interaction or communities in B2C or B2B environments. This announcement marks RatePoint's second honor by MITX, as the company was chosen as a Marketing/Customer Relationship Technologies finalist in 2009.

The program kicked off New England Innovation Month by lauding local development and implementation of technologies in the digital industry. Winners were announced in eleven categories, in addition to several "Best of" awards and PricewaterhouseCoopers Promise Awards, at the ceremony attended by more than 350 industry professionals held June 2 at the Marriott Copley Plaza in Boston.

"The Finalists and Winners of the MITX Technology Awards are some of the most dynamic, creative thinking companies in the digital space, introducing solutions and advancements that embody what the Mass Tech Hub stands for – a hub of technology excellence, innovation and collaboration," said Kiki Mills, president of MITX. "MITX advocates for their recognition and growth, as they are a vital contributor to the region's economy and clout in the technology industry."

RatePoint helps small businesses protect and build their online reputation by harnessing the power of credible customer feedback and leveraging it into a sales, marketing and customer service asset. RatePoint's Web-based communication service includes customer feedback tools, product reviews, email marketing, survey and dispute resolution capabilities. It also includes full integration into social networking sites Facebook, Google Buzz and Twitter, with a custom Facebook tab, custom URL shortener and one-click updating.

"Winning the New England MITX Awards for our social media solutions reinforces RatePoint's position on the rapid evolution of marketing and social media integration," said Neal Creighton, co-founder and CEO, RatePoint. "Our review collection tools, integrated with social marketing, empower small-business owners to generate content about their business and to easily share and promote it through their networks."

In the past year, RatePoint has added several social marketing features and a free version of its services. RatePoint customers can develop email campaigns and simply click to add a link from their Twitter account and include the update to Facebook. RatePoint's review publishing tools empower small businesses to easily publish testimonials and reviews on their website and externally to the more than 350 million active users on Facebook and the estimated 26 million U.S. adults who will access Twitter in 2010, according to eMarketer research.

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