Alere Introducing New Global Brand At AHIP's Institute 2010

ATLANTA, June 3 /PRNewswire/ -- Alere Health, LLC, a leading provider of personal health support solutions to employers and health plans, announced today that it will introduce its new global logo and brand identity at AHIP's Institute 2010 in Las Vegas, June 9-11. The rollout of the new brand identity is part of a global campaign by its parent company, Inverness Medical Innovations, Inc., a global leader in rapid point-of-care diagnostics, to align the majority of its operations under the single brand, Alere.

(Logo: http://www.newscom.com/cgi-bin/prnh/20100603/CL15025LOGO )

The goal of the campaign is to realign Inverness' brands to more closely reflect its business strategy of bringing the healthcare management solutions of its current Alere business and its other diagnostic businesses closer to physicians, nurses and participants.

Inverness formed its current Alere health management business unit in 2008 by acquiring and merging three companies in the health management space – Alere Medical, ParadigmHealth and Matria Healthcare – as part of its vision and business strategy and a major first step toward connecting diagnostics and health management solutions.

"While seemingly a small change for those that already know Alere as a health management company, for the Inverness companies, the new brand extends and differentiates our value-proposition to encompass the importance of a tighter connection between health services and diagnostic products," says Tom Underwood, CEO of Alere Health. "The global brand reinforces the concept that Alere provides healthcare that is Connected, Empowering and Smart and reflects the vision to empower healthcare providers and the people they serve with the tools and information they need to make better decisions."

Attendees visiting AHIP's Institute 2010 Booth #501 will be able to:

• Speak with Alere's thought leaders about the strategy and vision behind the global brand,
• See demonstrations of Alere's integrated programs and services,
• Register to win a "tablet computer", and
• View the new brand logo, colors, look and feel.

Conference attendees will be able to preview Alere's new Collaborative Care Solutions® product line, created to support physicians and provider groups, and the new AirStrip™ OB application which will be offered by Alere Women's & Children's Health. Alere is forming a collaborative partnership with AirStrip Technologies™ to offer the technology, which delivers vital healthcare data from the hospital directly to physicians' mobile wireless devices. In addition, attendees can view Alere's Disease Management and Health Portal applications. Alere will be demonstrating its new Health Portal application for smart phones.