This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

AXA Equitable Launches Breakthrough Social Media Campaign

NEW YORK, June 2 /PRNewswire-FirstCall/ -- AXA Equitable Life Insurance Company has announced the launch of a social media campaign that includes company profiles, pages and channels on Twitter, Facebook and YouTube. Launching such a holistic communications effort is representative of the company recognizing the increasing relevance of these sites.

"Our entrance into social media began earlier this year when we launched The Source, our blogger-friendly multimedia news room," said Barbara Goodstein, executive vice president and chief innovation office for AXA Equitable. "By expanding our presence into Twitter, Facebook and YouTube, our goal is to amplify our voice in the industry."

A notable component of the company's Twitter campaign is the presence of its company mascot, the 800lb gorilla. In a first-of-its kind effort for a financial services company, the gorilla is communicating to its followers through audio "tweets," as well as the more common 140-character messages. The gorilla's persona on the site is found under @AXA_Gorilla.

"Our 800lb gorilla campaign debuted in 2006 and it quickly became a part of the financial services advertising lexicon," said Ms. Goodstein. "He addresses the seriousness of retirement planning in an unassuming way, and we believe his presence on Twitter is complementary to our other marketing and communications efforts."

In addition to a Twitter page dedicated to the 800lb gorilla, AXA Equitable has also launched a corporate Twitter profile for clients and interested followers. @AXA_Equitable shares important company news, views on life insurance and retirement topics, as well as provides the ability to contact customer service representatives with questions.

Company Also Taps Facebook and YouTube

AXA Equitable has rounded out its social media effort by also launching a group on Facebook and a channel on YouTube. The Facebook group, AXA Equitable redefining/standards, is designed to build a community of individuals that are interested in learning more about the company. Posts and content will include information on life insurance and retirement topics, company updates, and AXA Equitable community and philanthropic activities.

The new AXA Equitable channel on YouTube will serve as a broadcast center for company videos that demonstrate retirement thought leadership activities, as well as company commercials and videos that carry key messages.

"More and more people visit social networking sites for information," added Ms. Goodstein. "Innovation has always been one of the strengths of our company, and AXA Equitable is pleased to establish a more robust presence in the social media space."

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs