This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Ford's Mercury Could Follow Olds, Pontiac

Oldsmobile Super 88



Then there was Oldmobile. Jesse Toprak, market analyst for Edmunds.com, said: "Pontiac was GM's performance-, sports-oriented brand, but it was never compelling enough, never good enough. For the most part, it was just a redundant brand. It had some exciting products that would come up and create buzz, but then they would go away."

GM closed Oldsmobile in 2004. Founded in 1897, Oldsmobile lasted for 107 years -- the oldest surviving U.S. car brand before it perished. Once an innovation leader, it was the brand GM selected in 1938 with which to introduce the fully automatic transmission.

As recently as 1985, GM sold nearly 1.2 million cars. But by the 1990s, the brand -- positioned between Pontiac and Buick -- had lost whatever distinctiveness it claimed.

In retrospect, Oldsmobile's shutdown was a harbinger of things to come. The move showed that GM, a company with 20% of the market, could not continue to operate as it did in 1962, when it had 51% of the market. Yet by 2009, GM had become so ossified that the government had to intervene to enforce this line of thought.

-- Written by Ted Reed in Charlotte, N.C.

6 of 6

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
F $15.77 0.00%
AAPL $130.28 0.00%
FB $81.53 0.00%
GOOG $565.06 0.00%
TSLA $218.42 0.00%

Markets

DOW 18,080.14 +21.45 0.12%
S&P 500 2,117.69 +4.76 0.23%
NASDAQ 5,092.0850 +36.0220 0.71%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs