Saturn had a far shorter lifespan than Mercury.
Saturn was established by General Motors in 1985, an effort to show that a U.S. company with U.S. workers could replicate the success of the Japanese in building small, fuel efficient vehicles. The first car was produced at the Spring Hill, Tenn., production plant in 1990.
Saturn attracted a loyal following, partially because, like Ford today, it had a story that U.S. car buyers could embrace.
But the car had flaws. It had a flimsy interior, various GM factions opposed it, and the brand's initial momentum did not continue. As GM downsized following the recession, it tried -- and failed -- to sell Saturn. New production was halted in 2009.
Select the service that is right for you!COMPARE ALL SERVICES
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV