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TheStreet Open House

Ford's Mercury Could Follow Olds, Pontiac

Stocks in this article: F

DETROIT ( TheStreet) -- The restructuring of the auto industry has taken a toll on some familiar -- and a few iconic -- brands.

Ford's (F - Get Report) Mercury brand -- the subject of the oft-covered song, "Mercury Blues," that immortalized the American automobile -- may be the next to go.

Ford directors will make the determination in July, a development first reported by Bloomberg News. The move would enable efficiencies for the parent company, which is focused on its flagship brand. (Last year, consumers bought about 90,000 Mercury cars and about 1.4 million Ford models.)

Mercury

On Friday, CEO Alan Mulally addressed the report during a Ford analysts meeting. "I saw some of those reports myself -- we have nothing new to add today," he said. "We have shared in the past that we continue to look at our portfolio of brands and the specific nameplates like any good business does, but we have nothing to add today."

Read on for more about a few recently shuttered -- but not necessarily forgotten -- American auto brands.

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