Signet Reports Encouraging First Quarter Results

Signet Jewelers Limited (“Signet”) (NYSE and LSE: SIG), the world’s largest specialty retail jeweler, today announced its results for the 13 weeks ended May 1, 2010 (“first quarter fiscal 2011”).

First Quarter Highlights

• Same store sales: up 5.8%
• Total sales: $810.0 million, up 6.2%
• Income before income taxes: $76.8 million, up 85.5%
• Basic and diluted earnings per share: $0.61 and $0.60, up 96.8% and 93.5%
• Free cash flow now expected to be towards the top end of the anticipated $150 million to $200 million range for fiscal 2011 ⁽¹⁾

(1) Fiscal 2010 is the year ended January 30, 2010 and fiscal 2011 is the year ending January 29, 2011.

Terry Burman, Chief Executive of Signet commented: “We are very pleased with our start to the year. Jared and Ernest Jones performed particularly well. Our ability to create differentiated and sought after product, supported by superior customer service and memorable marketing campaigns, is an important driver of sales. We continue to focus on enhancing our sustainable competitive advantages, improving our execution and maintaining a strong balance sheet and financial flexibility. We therefore believe we remain well positioned to gain profitable market share.”

Signet is the world’s largest specialty retail jeweler and operated 1,904 stores at May 1, 2010; these included 1,354 stores in the US, where it trades as “Kay Jewelers,” “Jared The Galleria Of Jewelry” and under a number of regional names. At that date Signet also operated 550 stores in the UK division, where it trades as “H.Samuel,” “Ernest Jones” and “Leslie Davis.” Further information on Signet is available at www.signetjewelers.com . See also www.kay.com , www.jared.com , www.hsamuel.co.uk and www.ernestjones.co.uk.

Conference call

There will be a conference call today at 8.30 a.m. EDT (1.30 p.m. BST and 5.30 a.m. Pacific Time) and a simultaneous audio webcast and slide presentation available at www.signetjewelers.com. The slides are available to be downloaded from the website ahead of the conference call. To help ensure the conference call begins in a timely manner, could all participants please dial in 5 to 10 minutes prior to the scheduled start time. The call details are:

US dial-in:		[phone]
European dial-in:		[phone]
US replay until June 1, 2010:		[phone]		Access code: 5573546#
European replay until June 1, 2010:		[phone]		Access code: 5573546#

Quarterly Performance

During the first quarter Signet made good progress towards achieving its financial objectives for fiscal 2011. These are:

• $150 million to $200 million positive free cash flow;
• Capital expenditure of about $80 million;
• Controllable costs ⁽¹⁾ to be little changed from fiscal 2010 at constant exchange rates.

(1) Controllable costs exclude net bad debt charge, expense movements resulting from sales variance to plan, the impact of amendments to the Truth In Lending Act and the US vacation entitlement policy change in fiscal 2010.