With the international debut of the iPad coming Friday, Apple is set for another leg of its tablet sales journey. And if it's anything like the first million iPads sold, the overseas sales will put an even bigger dent in Apple's gross margins.
Apple's $500 price tag on the iPad isn't exactly a steal for a fancy media reader that isn't quite a notebook, but the price is painfully cheap compared to the usual markup Apple enjoys on its Macs and iPhones.
But before you get weepy for Apple, you should know that the company has been clear in telling Wall Street that it is willing to sacrifice significant profits in order to get iPads in as many hands as possible."We will take advantage of our first-mover opportunity here," CFO Peter Oppenheimer told analysts on an earnings call last month. "We have priced this extremely aggressively and we did that because we believe there is a huge market for it."
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