Constant Contact ®, Inc. (Nasdaq: CTCT) today announced a new social media offering to complement its email marketing, event marketing, and online survey tools for small businesses and nonprofits. Through the acquisition of privately held NutshellMail, based in Menlo Park, Calif., Constant Contact now provides a tool for small organizations to monitor and engage with social networks right from their email inbox, the hub of their customer communications. Financial terms of the acquisition were not disclosed. Constant Contact also announced it will open a Bay Area office, details of which will be announced later this year.
"We made email marketing simple for small businesses and nonprofits. Now we're going to make social media marketing simple for them," said Gail Goodman, CEO of Constant Contact.
NutshellMail is a free service that makes it easy to monitor, manage and interact with friends, fans and customers through social media. It works by collecting and organizing the latest messages and activity from social networks — including Twitter™, Facebook, LinkedIn, and MySpace ® — into an interactive email snapshot that is delivered directly to your email inbox. Users can customize the content they want to track, add search terms, and choose how frequently they want to receive email updates. Signing up for a NutshellMail account takes just a few minutes, and the time savings start right away.
With NutshellMail, users can easily monitor and interact with social networks all in one place, including posting updates right from their email inbox. The free service helps busy professionals keep track of critical conversations about their company and the competition, and keeps them informed about what their customers are talking about — all from the place where they spend most of their online time."We started NutshellMail to help solve the problem of social network overload. As part of the Constant Contact family, we're going to help some of the busiest people on the planet, small business owners, turn what might seem like social media chaos into a smart marketing tool for growing their business. It's like a DVR for your social networking activity," said Mark Schmulen, co-founder of NutshellMail.