NexCen Brands Announces Great American Cookies® Expansion In The Middle East

NexCen Brands, Inc. (PINK SHEETS: NEXC) today announced the opening of the first Great American Cookies® store in Dubai, the third of this franchise brand in the Middle East. The Great American Cookies store opened at the Dubai Mall, the largest shopping mall in the world with over 1,000 retail stores.

The store opened under an existing master franchise with DRH Group, Inc. BVI, which calls for the development of 20 Great American Cookies stores in the Middle East over a 10-year term. The first co-branded Great American Cookies and Marble Slab Creamery® store in the Middle East also opened recently through this master franchise agreement. The co-branded store is located at Mirdiff City Centre, a new shopping mall in Dubai with over 400 retail stores.

Kenneth J. Hall, Chief Executive Officer of NexCen Brands, Inc., stated, “We are delighted to open these new franchised stores for Great American Cookies as our team continues to focus on international franchise growth and make progress on our co-branding initiative. We look forward to expanding the presence of our franchised brands throughout the Middle East.”

Mr. Chris Dull, President of NexCen Franchise Management, Inc. stated, “Through a proven and dedicated partner, we were able to open these new Great American Cookies stores in very attractive and popular locations in Dubai. We look forward to leveraging the strength of this brand to further grow and serve additional customers in the Middle East.”

About NexCen Brands

NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchise concepts: TAF ^® and Shoebox New York ^®, as well as five quick service restaurant (QSR) franchise concepts: Great American Cookies ^®, MaggieMoo's ^®, Marble Slab Creamery ^®, Pretzelmaker ^® and Pretzel Time ^®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.

About Great American Cookies

Great American Cookies was founded in Atlanta, Georgia in 1977 on the strength of an old family chocolate chip cookie recipe. For over 30 years, Great American Cookies has maintained the heritage and integrity of its products by producing original cookie dough exclusively from its plant in Atlanta. Great American Cookies is known for its signature Cookie Cakes, trademark flavors and menu of gourmet products baked fresh in store.