Ctrip.com International Ltd. Q1 2010 Earnings Call Transcript

The promotion received very positive feedback. By using our user friendly online interface and sharing personal travel experience with each community, our members will get more familiar with the FIT concept, which will help Ctrip further penetrate China’s booming leisure travel market and deliver new and appearing products to best serve our members.

Corporate travel management has been growing fast and strong, since we officially launched it in 2006. It helps corporate clients effectively manage their travel requirements. Our corporate travel management business leverages our extensive network of airlines and hotels. It provides transparent pricing structure and a reporting system to help corporate clients effectively can choose their travel costs.

We serve our corporate clients through on-site teams, adaptive call center and online platform with primary access and support. These comprehensive offerings have enabled us to grow our corporate travel business significantly through the past few years.

For the first quarter of 2010, the revenue amounted for corporate travel management to reach a significant level in total revenues. So starting from this quarter, we’ve record it in a separate line our P&L.

High service quality has always been our core competency. Through Ctrip’s membership curve we can get timely service feedback from our retirement members, which effectively helps us further improve our customer service.

In April, we launched a wireless mobile website to deliver new experience to mobile phone customers. Our efforts have been well received by our loyal customers who have contributed the majority of the revenue.

With stronger brand recognition word of mouth, our loyal customers have become one of the most cost effective sales channels for Ctrip. By working effectively with the other sales and marketing channels, the number of Ctrip’s cumulative active customer has increased by 39% year-on-year to 9.6 million by the end of the first quarter of 2010.

We have been enhancing our online system both in terms of the customer interface and backend system. Customer’s response to our ongoing efforts is very positive. We see the online booking is growing steadily.

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