This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Google Business Apps Sting Apple, Microsoft

Stocks in this article: GOOGAPPLMSFT

NEW YORK ( TheStreet) -- Welcome to the battle of the Web small-business software superstore.

Early in March, Google (GOOG), almost too quietly, rolled out its new Google Apps Marketplace: an online big-box software Web site similar to Apple's (AAPL) Apps Store, or Microsoft's (MSFT) Marketplace but focused almost entirely on smaller-business process tools.

You know the drill with app markets: Third parties vie to sell software built to work very easily with Google's core Web-based document, spreadsheet, email, presentation and other office tools. And developer response has been brisk. Google says over 90 apps have been posted in just over two months that do everything from accounting to customer-relationship management to calendaring.

The Art of PowerPoint (Forbes)

"Our goal is not to replace all desktop software," says Chris Van Der Mey, senior product manager for Google Apps Marketplace. "Our goal is to get really great software to every company that needs it."

What you get: I'll keep it simple: Google Apps Marketplace is big stuff for the little business.

What the search giant has done is turned all our basic files, contacts, calendars and other work stuff into a Web-based platform that can support very sophisticated business-process tools. Which means -- for better or worse -- enterprise-level business software is now just a few clicks away from your small business.

Take one of the top installed apps, San Francisco-based Manymoon. (Standard edition is free; Pro users pay $10 a month.) This start-up has cooked up a Web-based project-management app that works with, among other Web environments, Google's contacts, documents and other software. Sign up is dead easy: Go to the site, create an account, and all your Google contacts and other data flow into the system. And, in about 10 minutes, your team is sharing information on a job, setting goals, and taking the critical step of getting out of that dumb old email inbox for managing jobs.

And you see the deal here: There's no software developer. No agonizing design meetings. Just an idiot-proof way of getting a new business tool in your shop.

It's pretty darn impressive.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,461.32 -153.49 -0.92%
S&P 500 1,927.11 -14.17 -0.73%
NASDAQ 4,382.8470 -36.6310 -0.83%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs