NEW YORK (TheStreet) -- Welcome to the battle of the Web small-business software superstore.
Early in March, Google (GOOG), almost too quietly, rolled out its new Google Apps Marketplace: an online big-box software Web site similar to Apple's (AAPL) Apps Store, or Microsoft's (MSFT) Marketplace but focused almost entirely on smaller-business process tools.
You know the drill with app markets: Third parties vie to sell software built to work very easily with Google's core Web-based document, spreadsheet, email, presentation and other office tools. And developer response has been brisk. Google says over 90 apps have been posted in just over two months that do everything from accounting to customer-relationship management to calendaring.
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