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DELiA*s, Inc. Announces The Appointment Of Walter Killough As Chief Executive Officer Succeeding Robert E. Bernard

dELiA*s, Inc. (NASDAQ: DLIA), a direct marketing and retail company comprised of two lifestyle brands primarily targeting teenage girls and young women, today announced that its Board of Directors has appointed Walter Killough as Chief Executive Officer of the Company, effective May 14, 2010. Mr. Killough previously served as the Company’s Chief Operating Officer and will continue to serve as a member of its Board of Directors. Mr. Killough succeeds Robert E. Bernard, who will step down as the Company’s Chief Executive Officer and as a member of the Board of Directors to pursue other opportunities.

“Walter Killough has been an integral part of our senior management team and we are pleased to elevate him to this important position within the Company,” said Carter S. Evans, Chairman of the Board of dELiA*s, Inc. “Walter is a well-respected business executive both inside and outside dELiA*s. His results-oriented management style and deep industry knowledge will be invaluable as he continues to move forward with the Company’s strategic initiatives that we believe will drive long-term growth at the Company and value for our shareholders.”

“We want to thank Rob for his valuable contributions to the Company,” said Mr. Evans. “Rob represented and served dELiA*s admirably during his tenure as Chief Executive Officer and we wish him well personally and in his future endeavors.”

Prior to his appointment as Chief Executive Officer, Mr. Killough served as the Company’s Chief Operating Officer since December 2005. Mr. Killough joined Alloy, Inc. in March 2003 as a consultant, and served as the Chief Operating Officer of its Retail and Direct Consumer Division from October 2003 until December 2005. Prior to joining Alloy, Mr. Killough was at J.Crew for 14 years, serving as its Chief Operating Officer and as an executive vice president.

About dELiA*s, Inc.

dELiA*s, Inc. is a direct marketing and retail company comprised of two lifestyle brands primarily targeting teenage girls and young women. Its brands – dELiA*s and Alloy – generate revenue by selling apparel, accessories, footwear and room furnishings to consumers through direct mail catalogs, websites, and dELiA*s mall-based specialty retail stores.

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