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FiCentive, Inc. Signs Reseller Agreement With National Home Improvement Franchisor

FiCentive (OTCBB: PYDS), a provider of turn-key prepaid card solutions, announced today that it has signed an exclusive reseller agreement with a nationally recognized leader in the home improvement and energy savings market.

Located in North Carolina, the company operates a national dealer network of 150 dealers under various brands and is a leading manufacturer and distributor of gutter protection, radiant barrier and blown in cellulose insulation.

The program exclusively permits the individual dealers to adapt their own localized brand to our customizable Corporate Incentive Card program. The company will be the first large scale customer to adopt and use our recently announced Print on Demand incentive card product.

The program concept is designed to incentivize prospective customers to schedule and keep appointments, through providing them with a network branded prepaid card initialized with an amount of dollars upon allowing an in-home presentation to be made. If during the sales call it becomes necessary, the salesperson can load additional amounts on the card as an incentive to close the sale. The result is the customer has a card loaded with funds that can be used for other discretionary purchases at stores throughout the world.

FiCentive has been running a pilot program for several months and we know from that program that sales have significantly improved from the higher sales leads that have been generated and sales cancellations have dropped to zero from the previous cancellation rate of 8 – 12%. Profit margins have also increased since the dealer is required to offer fewer paper discounts by substituting instant cash incentives on the card.

About FiCentive, Inc.

FiCentive, Inc. is a turn-key prepaid card solutions provider that quickly and securely delivers customized prepaid card programs for corporations, financial institutions, affinity groups or any organization that needs to deliver a financial incentive to their customers, vendors, or employees. FiCentive has the ability to issue cards on all card association brands.

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