This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Harris Interactive Links Multi-Platform Engagement To Brand Equity With MediaAmpSM

Harris Interactive® (Nasdaq: HPOL), a leading global custom market research firm, today announced its new insight tool, MediaAmp, which augments traditional media buying and selling with brand equity and program engagement. This is engagement 2.0, which connects two externally validated Harris Interactive developed and tested metrics -- brand equity and emotional connection -- within a single, comprehensive vehicle, providing a window into the relationship between what viewers watch and the brands they love.

Historically, program engagement and brand equity have been measured independently through separate surveys; however, combined, these metrics are validated predictors of future purchase behavior. “Those who are the most engaged with a given television program across multiple screens are also much more likely to be engaged with the commercials that sponsor that program. Since we know that people who are most likely to purchase a product are those who are the most positively disposed toward the brand, identifying program opportunities that yield high engagement activities and behaviors is key to advertisers benefiting from these multi-screen halos,” stated Jeni Chapman, Executive Vice President, Global Brand & Communications Consulting at Harris Interactive. “Currently, most media-buying decisions are based primarily on audience size and standard demographics, not on brand affinity. Yet current research clearly suggests that engagement with brands and programs is a media buying and selling utility that takes size and simple demographic makeup to the next level. That’s the level that differentiates, not just the program, but also the brand experience.”

MediaAmp has demonstrated how programs and networks provide exceptional value to their advertising partners and sponsors through advertising, product placement, websites, mobile applications and social networking. “Such partnerships are setting the standard as content providers and advertisers seek to provide meaningful branded experiences for the consumer in the rapidly changing digital media landscape,” continued Chapman, “and MediaAmp uniquely offers a strategic tool to measure such value to advertisers’ brands.”

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
HPOL $2.03 0.00%
AAPL $93.24 -0.41%
FB $117.81 -0.21%
GOOG $701.43 0.82%
TSLA $211.53 -4.96%


Chart of I:DJI
DOW 17,660.71 +9.45 0.05%
S&P 500 2,050.63 -0.49 -0.02%
NASDAQ 4,717.0940 -8.5450 -0.18%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs