This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Harris Interactive Links Multi-Platform Engagement To Brand Equity With MediaAmpSM

Harris Interactive® (Nasdaq: HPOL), a leading global custom market research firm, today announced its new insight tool, MediaAmp, which augments traditional media buying and selling with brand equity and program engagement. This is engagement 2.0, which connects two externally validated Harris Interactive developed and tested metrics -- brand equity and emotional connection -- within a single, comprehensive vehicle, providing a window into the relationship between what viewers watch and the brands they love.

Historically, program engagement and brand equity have been measured independently through separate surveys; however, combined, these metrics are validated predictors of future purchase behavior. “Those who are the most engaged with a given television program across multiple screens are also much more likely to be engaged with the commercials that sponsor that program. Since we know that people who are most likely to purchase a product are those who are the most positively disposed toward the brand, identifying program opportunities that yield high engagement activities and behaviors is key to advertisers benefiting from these multi-screen halos,” stated Jeni Chapman, Executive Vice President, Global Brand & Communications Consulting at Harris Interactive. “Currently, most media-buying decisions are based primarily on audience size and standard demographics, not on brand affinity. Yet current research clearly suggests that engagement with brands and programs is a media buying and selling utility that takes size and simple demographic makeup to the next level. That’s the level that differentiates, not just the program, but also the brand experience.”

MediaAmp has demonstrated how programs and networks provide exceptional value to their advertising partners and sponsors through advertising, product placement, websites, mobile applications and social networking. “Such partnerships are setting the standard as content providers and advertisers seek to provide meaningful branded experiences for the consumer in the rapidly changing digital media landscape,” continued Chapman, “and MediaAmp uniquely offers a strategic tool to measure such value to advertisers’ brands.”

1 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,960.57 -123.23 -0.72%
S&P 500 1,978.34 -9.64 -0.48%
NASDAQ 4,449.5640 -22.5440 -0.50%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs