eHealth Inc. (NASDAQ: EHTH), parent company of eHealthInsurance, has signed a national Field Marketing Organization distribution agreement to market Humana Inc. (NYSE: HUM) Medicare products. In the coming months, eHealth will distribute Humana’s Medicare Supplement, Medicare Advantage and Part D (prescription drug) products through eHealth’s online Medicare platform,
eHealthMedicare will guide Medicare-eligible consumers through the online plan selection and purchasing process by providing premium quotes, side-by-side benefit comparisons and online applications for Humana Medicare products. The platform will offer easy-to-use features to help seniors find the best plans for them, including an interactive product recommendation tool, out-of-pocket cost calculator, formulary tool and physician finder tool. eHealthMedicare will also provide toll-free customer service from certified and licensed Medicare insurance agents.
“Our ability to offer a complete, online customer experience for all three major Medicare product categories is a critical step toward eHealth’s mission to become the technology distribution standard through which seniors can objectively research, compare and connect with insurers to purchase online the Medicare products that best meet their needs,” said Bruce Telkamp, eHealth Inc.’s executive vice president of business and corporate development. “We are especially pleased to be partnering with Humana, one of the nation’s leading and most trusted Medicare health insurance companies, to launch this significant expansion of our Medicare platform. Our strategy is to first offer Humana products in a small number of markets, and to later expand our distribution of their products nationwide.”
“We’re excited to extend our relationship with eHealth to include Medicare consumer products,” said Humana Vice President Craig Uchytil. “We believe eHealth’s online distribution and easy-to-use information tools will enhance people’s ability to understand their options and choose the best health plan for their needs.”
Humana Inc., headquartered in Louisville, Kentucky, is one of the nation’s largest publicly traded health and supplemental benefits companies, with approximately 10.4 million medical members and 7.2 million specialty members. Humana is a full-service benefits solutions company, offering a wide array of health and supplemental benefit plans for employer groups, government programs and individuals.