This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Ford Stock: What Will It Do Next?

Ford Taurus

CNW Marketing Research's Art Spinella, like Krebs, is also excited about the new Ford Focus and new Ford Fiesta, declaring them to be a significant improvement over the vehicles they are replacing. "Based on our six-month after-purchase survey, the recommendations [to friends and family] for those vehicles are so far and away compared to anything that they've had for years and years."

Spinella thinks that Ford has done a terrific job of transforming itself into a fun and modern brand; not just by styling its vehicles in this way, but also by being able to appeal to the youth market, defined as those who are 40 years old and younger.

Ford has been able to do this by, for example, building a presence on social networking sites such as Facebook and mobilizing their users for product promotions. Also, Ford has undoubtedly done "a masterful job selling technology," especially with the Taurus. It's been able to play into "the selling of technology that's appealing to younger consumers," Spinella explained.

The company, instead of selling its new Ford Taurus as, say, a car, decided instead to promote the Sync, voice-controlled, hands-free, in-vehicle entertainment and communications system instead. "Oh, by the way, if you want it, it's in the Ford Taurus," has been Ford's approach to selling the vehicle.

The goal is to appeal to consumers for whom buying cars is not higher on their priority list by tapping into the stuff that they really want, Spinella explained. "In that case, it would be technology today." The last time any automaker adopted this strategy in any significant way was Toyota (TM - Get Report), back in the eighties, Spinella said, noting that Toyota had tapped into the "feel good attitude" of the era.
3 of 5

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG
F $14.82 -1.90%
TM $133.36 0.82%
AAPL $121.30 -0.87%
FB $94.40 -0.85%
GOOG $627.74 -0.77%

Markets

Chart of I:DJI
DOW 17,692.13 -53.85 -0.30%
S&P 500 2,107.66 -0.97 -0.05%
NASDAQ 5,136.9670 +8.1820 0.16%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs