This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
$1 buys you full access to ALL of TheStreet's Subscription Services! Learn More

Ford Stock: What Will It Do Next?

Stocks in this article: FTM

Ford Taurus

CNW Marketing Research's Art Spinella, like Krebs, is also excited about the new Ford Focus and new Ford Fiesta, declaring them to be a significant improvement over the vehicles they are replacing. "Based on our six-month after-purchase survey, the recommendations to friends and family for those vehicles are so far and away compared to anything that they've had for years and years."

Spinella thinks that Ford has done a terrific job of transforming itself into a fun and modern brand; not just by styling its vehicles in this way, but also by being able to appeal to the youth market, defined as those who are 40 years old and younger.

Ford has been able to do this by, for example, building a presence on social networking sites such as Facebook and mobilizing their users for product promotions. Also, Ford has undoubtedly done "a masterful job selling technology," especially with the Taurus. It's been able to play into "the selling of technology that's appealing to younger consumers," Spinella explained.

The company, instead of selling its new Ford Taurus as, say, a car, decided instead to promote the Sync, voice-controlled, hands-free, in-vehicle entertainment and communications system instead. "Oh, by the way, if you want it, it's in the Ford Taurus," has been Ford's approach to selling the vehicle.

The goal is to appeal to consumers for whom buying cars is not higher on their priority list by tapping into the stuff that they really want, Spinella explained. "In that case, it would be technology today." The last time any automaker adopted this strategy in any significant way was Toyota (TM), back in the eighties, Spinella said, noting that Toyota had tapped into the "feel good attitude" of the era.

3 of 5

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,827.75 +12.81 0.07%
S&P 500 2,072.83 +5.80 0.28%
NASDAQ 4,787.3170 +29.0650 0.61%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs