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Reed’s, Inc. Announces Fourth Private Label Customer

Reed's, Inc. (NASDAQ: REED) (OTC.BB: REEDP), maker of the top-selling sodas in natural food stores nationwide, announced today that it has reached its fourth private label agreement with a national wholesale grocer that distributes more than 6,000 products into over 3,500 independent and chain stores in 23 states across the U.S.

Chris Reed, Founder, Chairman and CEO of Reed’s, Inc., stated, “We are known as a premium beverage producer whose products continue to gain appeal through our growing branded and private label business. Expanding our offerings into major supermarket chains and wholesale grocers is a natural fit for us and continues to benefit our brand as we strengthen our relations with key retailers and increase our gross profits. Each new product continues to support our position as the top designer and producer of natural beverages. We continue to focus on higher margin products that do not compete with our branded business for our private label business.” Added Mr. Reed, “Our newest private label customer used a panel of 40 tasters to evaluate our private label product against the national brand and our product won again. It’s exciting beating large existing national brands. We are very confident that our custom label clients will help fuel our profits in 2010 and beyond as our business experiences strong organic growth.”

Reed’s expects to start shipping to this client at the end of the third quarter.

About Reed's, Inc.

Reed's, Inc. makes the top selling sodas in natural food markets nationwide and is currently selling in 10,500 supermarkets in natural foods and mainstream. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks.

In addition, the Company owns the top selling root beer line in natural foods, the Virgil's Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Recently, Reed's added the Sonoma Sparkler brands to its line, a celebration drink with an established customer base. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams.

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