Converted Organics (NASDAQ:COIN) announces a 129% increase in same store sales of its Converted Organics Lawn and Garden retail products, and after just 13 months in the lawn and garden retail market, distributes through Whole Foods, Walmart, Sam’s Club, and other Big Box Retailers.
Results are largely due to a Company marketing campaign designed to drive consumer demand. Highlights of Converted Organics marketing efforts include an in-store merchandising campaign designed to drive sales throughout retail stores, along with direct mail and email campaigns to build brand awareness and influence consumer garden and lawn care purchasing decisions.
The Company is also sponsoring the Paul Parent Garden show, which includes advertisements and interview segments on a top-rated radio program, aired on 18 prime radio stations, including national exposure, which is projected to result in a high return on investment due to the influential nature of the show and its following of garden enthusiasts.
Industry-targeted ads have been scheduled in key print publications, including the agricultural, professional turf, and retail markets, and direct response advertisement campaigns to target consumers and key business decision makers. A text message campaign focused on relaying information about Converted Organics to consumers who expressed interest in learning about what green products and services are currently available in today’s market.Social media programs have been also introduced, including YouTube product demonstrations, Facebook and Twitter messaging, and a Linked In networking account, which has resulted in new business opportunities for the Company. “We are excited about the various elements we have developed as part of our strategic sales and marketing efforts, and are pleased to report that its effectiveness has been reported by our distributors and within the Company. We expect to continue to drive existing results and to develop and enhance our existing campaign, and are confident that this will continue to yield measurable results for the Company, as well as boost customer satisfaction and retention,” said David Flannery, Vice President of Marketing for Converted Organics.