Our expenses for the quarter were down slightly, although our sales and marketing expenses have increased compared to the same quarter last year, primarily driven by additional spending to acquire 2010 travelers, as well as the beginning of our marketing spend for 2011 travelers.With our core People to People Ambassador Program’s operations, we have focused to a greater extent on our largest and most important product, the Student Ambassador Program, and are seeing some progress there. One of the key aspects of the first quarter is our traveler retention efforts, and you'll see there has been improvement in our Student Ambassador Retention results so far.
Ambassadors Group, Inc. Q1 2010 Earnings Call Transcript
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