Consumer Goods 2010 Report: The WRatings Most Competitive Companies

The wRatings Corporation, a consumer-based equities research firm, announced today its 2010 Consumer Goods rankings for the Most Competitive companies. The rankings cover companies that manufacture products or deliver services for distribution through retail. Topping the lists are Coca-Cola (NYSE:KO), Deckers (NASDAQ:DECK) and Universal Travel Group (NYSE:UTA) for Large, Mid and Small Cap stocks respectively.

While the stock market is up substantially over the past year, the recession has not been equally kind to those companies surviving. Large Caps have far out-competed their smaller peers and many invested wisely to enhance their business frameworks. Since 2007, Large Caps increased their competitive strength about 6X more than Mid Caps and 3X more than Small Caps.

“Traditional CG manufacturers focus on building their products and brands since that’s how marketers define them,” said Gary A. Williams, founder & CEO of wRatings, says, “But the leaders are changing the game by using their business frameworks to lock-in customers or lock-out rivals. These strengths go beyond new packaging or positioning into their supply and delivery chains. When done well, their rivals struggle to figure out what’s wrong.”

The full report ranks the Top 20 Large-, Mid- and Small-Caps, and spotlights several companies that have built moat barriers to protect their profits and customers.

								2010		2007		3-Yr
RANK		LARGE CAPS ($5B+ Market Cap)		TICKER		INDUSTRY		W Score		W Score		Gain
1		The Coca-Cola Company		NYSE: KO		Beverages		97.5		88.0		9.5
2		British American Tobacco PLC		AMEX: BTI		Tobacco		92.3		66.9		25.4
3		Nike Inc		NYSE: NKE		Footwear		92.2		41.9		50.3
4		Lorillard Inc		NYSE: LO		Tobacco		91.9		--		--
5		PepsiCo, Inc.		NYSE: PEP		Beverages		90.2		73.7		16.4
		MID CAPS ($1B - $5B Market Cap)
1		Deckers Outdoor Corporation		NASDAQ: DECK		Footwear		92.8		87.9		4.8
2		Herbalife Ltd		NYSE: HLF		Food & Meats		92.3		90.2		2.1
3		Hansen Natural Corp		NASDAQ: HANS		Beverages		92.3		88.8		3.5
4		Gildan Activewear Inc		NYSE: GIL		Apparel		90.7		70.1		20.7
5		Polaris Industries Inc.		NYSE: PII		Recreation		89.8		82.9		6.9
		SMALL CAPS (Under $1B Market Cap)
1		Universal Travel Group		NYSE: UTA		Recreation		95.8		--		--
2		Corby Distilleries Ltd		TSE: CDL.B		Beverages		95.7		81.0		15.1
3		China Marine Food Group Ltd		AMEX: CMFO		Food & Meats		95.0		--		--
4		Alpha Pro Tech Ltd.		AMEX: APT		Apparel		94.1		75.0		19.2
5		Ambassadors Group Inc		NASDAQ: EPAX		Recreation		92.9		85.9		7.0

To generate their scores, wRatings conducts a weekly survey with consumers and business executives from over 40 countries throughout every quarter. The firm has been conducting customer surveys since 1999. A W Score™ of 100 means the company built the highest customer and economic advantages when compared to the 4,000+ stocks in the wRatings universe of coverage. You can access the report here: