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Abercrombie & Fitch Reports March Sales Results

NEW ALBANY, Ohio, April 8 /PRNewswire-FirstCall/ -- Abercrombie & Fitch (NYSE: ANF) today reported net sales of $275.4 million for the five-week period ended April 3, 2010, a 19% increase from net sales of $231.3 million for the five-week period ended April 4, 2009.  March comparable store sales increased 5%.  Total Company direct-to-consumer net merchandise sales increased 45% to $27.9 million.  Total Company international net sales, including direct-to-consumer net sales, increased 112% to $45.8 million.

Year-to-date, the Company reported a net sales increase of 18% to $473.4 million from $402.6 million last year.  Comparable store sales increased 5% for the year-to-date period. Year-to-date, total Company direct-to-consumer net merchandise sales increased 38% to $45.6 million.  Year-to-date, total Company international net sales, including direct-to-consumer net sales, increased 107% to $79.1 million.

Additional information regarding sales for fiscal March can be found in a pre-recorded message accessible by dialing (800) 395-0662, or, internationally, by dialing (402) 220-1262.

March 2010 Highlights

  • Total Company net sales, including direct-to-consumer net sales, increased 19%
  • Total Company domestic net sales, including direct-to-consumer net sales, increased 10%
  • Total Company international net sales, including direct-to-consumer net sales, increased 112%
  • Total Company comparable store sales increased 5%
  • Total Company direct-to-consumer net merchandise sales increased 45%
  • Abercrombie & Fitch comparable store sales increased 10%
  • abercrombie kids comparable store sales increased 12%
  • Hollister Co. comparable store sales decreased 1%

Other Developments

The Company will release its April sales results on Thursday, May 6, 2010 and first quarter earnings on Tuesday, May 18, 2010.  

At month end, the Company operated a total of 1,098 stores.  The Company operated 341 Abercrombie & Fitch stores, 204 abercrombie kids stores, 508 Hollister Co. stores and 16 Gilly Hicks stores in the United States.  The Company also operated six Abercrombie & Fitch stores, four abercrombie kids stores and 19 Hollister Co. stores internationally. The Company also operates e-commerce websites at,, and


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