The 81% of poll respondents expressing continued bitterness towards business was down from 88% in last year's business reputation poll. However, the 81% was still the second-worst reputational ranking for corporate America, behind last year's 88%, since Harris Interactive began the poll.
In fact, the poll has always revealed a majority negative opinion on businesses. The lowest-ever percentage of survey respondents indicating that the business world's reputation was "not good" or "terrible" was 68% in 2002.
The more encouraging news for corporate America may be that there was a 50% increase in the number of Americans who said that the state of business reputation was "good", moving from 12% to 18% -- and it was the first such increase in four years, according to Harris Interactive.-- Reported by Eric Rosenbaum in New York. Follow TheStreet.com on Twitter and become a fan on Facebook.
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