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TheStreet Open House

Managing Social Media Risk: Global Crowdsourcing Event Seeks Solutions

WARREN, N.J., March 23 /PRNewswire-FirstCall/ -- The Chubb Group of Insurance Companies will host an interactive, worldwide discussion on social media risk management during this year's Risk & Insurance Management Society annual conference April 26-29.  Using online collective intelligence software developed by Imaginatik, individuals and business professionals around the world, along with registrants to the Boston conference, are invited to join a dialogue that aims to identify and reduce the emerging risks businesses face as a result of Web 2.0 platforms like Facebook, YouTube, Twitter and corporate blogs.

"When musician Dave Carroll posted his video on YouTube chastising an airline he accused of breaking his guitar, the power of social media resonated loud and clear for many business people," said Jon Bidwell, chief innovation officer of Chubb.  "Businesses are tapping that power to enhance their brand awareness and deepen their engagement with customers and other constituents. This continuous dialogue also creates substantial risks, which companies are wrestling with throughout their organizations, from HR to IT to legal and marketing."

"Businesses today are facing a complex problem:  how to leverage the benefits of social media without jeopardizing established rules and regulations," said Mark Turrell, CEO of Imaginatik.  "With today's Web tools already affecting the way in which businesses interact with customers, employees and partners, there's no better time than now for an event aimed at addressing the potential risks and rewards in social media engagement."

Participants will be able to share and collaborate on ideas about social media risks, their impact on business and risk mitigation strategies via personal computers, BlackBerrys, iPhones and other smartphones. They will be joined by Chubb underwriting, loss control and claims staff with knowledge of social media risks, as well as special guest thought leaders from the legal, marketing, information technology, security and other fields.

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