Drexler's Magical Touch
"Sometimes learning about the stories behind the products matters as much as pouring over balance sheets and earnings estimates," Cramer told viewers. He said sometimes the subjective side of investing is just as important as the analysis.
Such is the case with retailer J. Crew (JCG). The company reported a blowout quarter last Tuesday, but Cramer said it was even more telling to listen to the company's conference call, and hear 10 of 16 analysts congratulating CEO Mickey Drexler on a terrific quarter.
Cramer said Drexler is a master when it comes to his conference calls. The CEO drove home the point that consumers are more savvy than ever, demanding value and quality, two things that J. Crew is passionate about. Drexler said that J. Crew creates demand that people talk about, and that's how the company constantly connects with its customers.Cramer noted that J. Crew is "out-producting" its competitors by making lasting products that consumers really love. The company is also making its stores easier to shop at, furthering its brand loyalty. Cramer said J. Crew is also expanding into wedding stores and men's apparel in a big way, with Drexler proclaiming that "the era of expensive men's suits is over." With the stock of J. Crew up 386% from its lows of 2009, Cramer said J. Crew is most definitely a buy.