NEW YORK ( TheStreet) -- I like the Priceline.com (PCLN - Get Report) commercial in which pitchman William Shatner and an "enforcer" convince the front-desk clerk that a hotel room is a perishable commodity, and accepting a lesser amount that covers costs is better than receiving nothing.An airline seat is also a perishable commodity. Unlike most things you can buy, its price gets more expensive the closer it gets to its perishing point. And that point is every time a flight crew closes an aircraft door, right?
Delta, JetBlue Could Sell More Seats This Way
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