This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Three Unlikely Small Business Success Stories

Siegal saw immediate success in the diet, which consists of six cookies and a lean dinner, for a total of 1,000 to 1,200 calories per day. "If you stick to 1,200 calories a day, you'll lose weight. I don't care who you are," he says.

He kept the diet confined to South Florida, where he practices, for close to 30 years. "I'm 81 years old now, and I'm from the old school where doctors don't advertise," he says. "I felt it would damage my reputation rather than enhance it because inevitably this product would be misused and someone would make false claims that it was magic."

It took his son, Matthew Siegal, a former software entrepreneur, to persuade Dr. Siegal that he should sell the cookies to the masses. The Web site launched in 2007. The cookies are now available at Walgreens (WAG) and GNC (GNC), as well as a Dr. Siegal's store in Beverly Hills, Calif., where actress Denise Richards has been spotted buying cookies. The company made $20 million in 2009, Matthew Siegal says. He expects revenue of $100 million this year.

Although the cookies are now mass-produced, Dr. Siegal still mixes the cookie's secret formula of amino acids by hand. While wary of copycats, the company has made a conscious decision not to patent the formula. "The reason it isn't patented is that one of the things you do when you apply for a patent is give out all the details," Matthew Siegal says. "Better just to keep it a secret."

Teenage Mutant Ninja Turtles

According to, this odd success was born in 1983, when Kevin Eastman (then a short-order cook) and Peter Laird (an advertising artist) were hanging out at Laird's house, riffing on a sketchpad. Eastman drew a bipedal turtle with nunchucks on its arms, Laird suggested upping the ante by turning it into a mutant teenager as well, and the two of them pooled $1,200 to create the first Teenage Mutant Ninja Turtle comic book in 1984.

By the end of the century, the Ninja Turtle franchise included a cartoon series, a breakfast cereal and action figures. So far, the turtles have starred in four feature films - the last of which grossed more than $95 million for Time Warner's (TWX) Warner Bros. studio. And of course there's a game for the Nintendo (NTDOY) Wii.

-- Reported by Carmen Nobel in
2 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $95.03 -2.90%
FB $116.73 7.20%
GOOG $691.02 -2.10%
TSLA $247.54 -1.60%
YHOO $36.59 -0.97%


Chart of I:DJI
DOW 17,830.76 -210.79 -1.17%
S&P 500 2,075.81 -19.34 -0.92%
NASDAQ 4,805.2910 -57.85 -1.19%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs