Home Diagnostics Selects Parago To Deliver Consumer Incentives Focused On Best Customer Experience

FT. LAUDERDALE, Fla. and LEWISVILLE, Texas, March 3 /PRNewswire/ -- Home Diagnostics, Inc. (Nasdaq: HDIX), a leading manufacturer and marketer of diabetes testing supplies,  selected Parago, an innovative provider of rewards-based incentive solutions, to design, implement and manage rebate programs that will provide consumers the best customer experience possible and great incentives on diabetes supplies.

Part of the marketing mix, rebates have long been used to attract new customers and provide great discounts on products. Home Diagnostics sought to improve that experience, understanding that the rebate  transaction  was  a  critical  touch  point  and  the  beginning  of  a  long-term  relationship  with consumers.

With  the  Parago  rebate  program,  Home  Diagnostics  aims  to  incent  consumers  to  trial,  ultimately enjoying  its  diabetic  testing  products  long-term.  The  Company  sought  a  rebate  provider  that  could provide proof of performance and reliability, speed to fulfill rebates, exceptional customer service and quick and easy reporting on program activity and success.

"The data is clear: Parago's rebate programs offer high customer satisfaction rates and the ability to quickly and efficiently reward customers. With Home Diagnostics' prior fulfillment company, we were receiving a significant volume of calls into headquarters – with Parago, we have seen more than a 90% drop in calls to headquarters," said a Home Diagnostics spokesperson. "We selected Parago because of its exceptional customer service and inclusion of a web portal that allows us to effortlessly review and track rebates fulfilled. This rebate program has already demonstrated great results; both enticing new customers and pleasing our loyal existing customer base."

Parago is now providing rebates for Home Diagnostics' TRUEresult, TRUE2go and TRUEtrack products, found in Walgreens, CVS, and Rite Aid, as well as many regional and independent pharmacies and mail service providers.

"Rebate programs should enhance a brand's consumer experience, not detract from it. At Parago, we've revolutionized  the  rebate  experience  bringing  incremental  value  to  our  clients  and  making  the experience more rewarding for all stakeholders," said Juli Spottiswood, president and CEO of Parago. "We are pleased to work with Home Diagnostics to deliver the best customer experience that is having a positive impact on both sales and customer satisfaction."

Parago  supports  an  extensive  range  of  sales,  channel,  employee  and  consumer  incentives  for companies, delivering billions of dollars of rewards and incentives annually. Parago's accomplishments are benchmarked not only by their innovation and effectiveness, but their industry-best client retention rate (98%) and consistently strong growth.

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