FT. LAUDERDALE, Fla. and LEWISVILLE, Texas, March 3 /PRNewswire/ -- Home Diagnostics, Inc. (Nasdaq: HDIX), a leading manufacturer and marketer of diabetes testing supplies, selected Parago, an innovative provider of rewards-based incentive solutions, to design, implement and manage rebate programs that will provide consumers the best customer experience possible and great incentives on diabetes supplies.
Part of the marketing mix, rebates have long been used to attract new customers and provide great discounts on products. Home Diagnostics sought to improve that experience, understanding that the rebate transaction was a critical touch point and the beginning of a long-term relationship with consumers.
With the Parago rebate program, Home Diagnostics aims to incent consumers to trial, ultimately enjoying its diabetic testing products long-term. The Company sought a rebate provider that could provide proof of performance and reliability, speed to fulfill rebates, exceptional customer service and quick and easy reporting on program activity and success.
"The data is clear: Parago's rebate programs offer high customer satisfaction rates and the ability to quickly and efficiently reward customers. With Home Diagnostics' prior fulfillment company, we were receiving a significant volume of calls into headquarters – with Parago, we have seen more than a 90% drop in calls to headquarters," said a Home Diagnostics spokesperson. "We selected Parago because of its exceptional customer service and inclusion of a web portal that allows us to effortlessly review and track rebates fulfilled. This rebate program has already demonstrated great results; both enticing new customers and pleasing our loyal existing customer base."Parago is now providing rebates for Home Diagnostics' TRUEresult, TRUE2go and TRUEtrack products, found in Walgreens, CVS, and Rite Aid, as well as many regional and independent pharmacies and mail service providers. "Rebate programs should enhance a brand's consumer experience, not detract from it. At Parago, we've revolutionized the rebate experience bringing incremental value to our clients and making the experience more rewarding for all stakeholders," said Juli Spottiswood, president and CEO of Parago. "We are pleased to work with Home Diagnostics to deliver the best customer experience that is having a positive impact on both sales and customer satisfaction." Parago supports an extensive range of sales, channel, employee and consumer incentives for companies, delivering billions of dollars of rewards and incentives annually. Parago's accomplishments are benchmarked not only by their innovation and effectiveness, but their industry-best client retention rate (98%) and consistently strong growth.