Luxury

Hummer's Dead. Long Live The New Hummers

Stock quotes in this article:TM, MTLQQ, F 

MISHAWAKA, Ind. (TheStreet) -- There's about to be a Hummer-sized void in America's moneyed, militaristic, macho low-mileage automotive market. Is there a vehicle with the bulk and bravado to fill it?

Much as Toyota's(TM) recall of the 2010 Prius stalled the stereotype of effete, lefty intellectuals taking the hybrid out to Whole Foods(WFMI), the dissolution of GM's(MTLQQ) deal to sell Hummer to a Chinese company is on the way to killing the iconic brand and its connoted connections to love-it-or-leave-it, boom-time consumption and largesse. Even before the Hummer deal fizzled, the war wagon was losing friends on all fronts.

Hummer sales fell from nearly 56,000 in 2007 to little more than 9,000 last year. Earlier this year, the Army submitted a 2010 budget proposal with no new funding for the Humvee -- the original Hummer -- saying its current order of more than 2,600 vehicles will be its last.

Despite Hummer's woes, there was enough interest in the 11 mpg H2 and 14-mpg H3 to keep Americans buying as parent company GM turned "government motors" after its bailout. For those loyal followers seeking a replacement, big, bad and expensive just won't cut it. Like the Hummer, any backup will have to express something: pride, wealth, contempt for your fellow human beings. As a service to the Hummer faithful, TheStreet provides the following alternatives to help you recover in this time of loss.

TheStreet Premium Services    For Personal Service: 877-471-2967

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