Jamba Juice Unveils All Fruit Smoothie School Lunch Program

EMERYVILLE, Calif., Feb. 24 /PRNewswire-FirstCall/ -- Jamba Juice (Nasdaq: JMBA) announced today a new school lunch program to help schools offer their students a better-for-you beverage alternative in the school cafeteria.  The Jamba Juice School Lunch Program provides schools with the ability to purchase and sell Jamba Juice's All Fruit™ smoothie line at fixed and reduced prices. Healthy, refreshing All Fruit™ smoothies are made with real whole fruit, juice, and ice.

Part of Jamba's overall commitment to promoting health, wellness and physical activity among the nation's students, the new program follows the Company's record breaking "Jamba Jump Day™" event earlier this month.  Hosted by Jamba Juice in partnership with the California Association for Health, Physical Education, Recreation and Dance (CAHPERD), the event activated more than 88,000 California children and adults to break the Guinness Book of World Records' record for "the most people jumping or skipping rope at the same time."  Today's announcement builds upon the momentum of Jamba Jump Day™ with the goal of helping parents, teachers and students successfully address the problem of childhood obesity through nutrition education and healthier choices in school cafeterias.  

"Jamba is proud of these innovative programs that provide a unique ability to bring health-oriented choices to our schools and students," said James D. White, President and CEO, Jamba Juice Company. "These programs also highlight our passion to promote greater physical fitness activities in schools and communities throughout the United States."

Mr. White made the announcement while attending the 2010 Summit on Health, Nutrition and Obesity.  The event brought together policy leaders and experts on health, wellness and obesity, including former President Bill Clinton.  Discussions included topics on future health, wellness and obesity prevention policies. Mr. White used the opportunity to applaud the Governor, the First Lady of California Maria Shriver and First Lady Michelle Obama, for their leadership on these important issues and pledged Jamba Juice's support for the "Let's Move" campaign and other partnerships to promote healthier living.

"Jamba is proud to be part of this distinguished group of leaders and organizations working together to address the obesity challenges our nation faces," said Mr. White.  "Jamba brings unique solutions to the table.  We are activating the innovation and spirit of our Company and employees to inspire healthy living and more physical activity, particularly among youth."