This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Google Buzz Falls Flat for Small Business

MOUNTAIN VIEW, Calif. ( TheStreet) -- Forget Web search, document sharing or even cellphones. Google (NFLX) has cornered the market on hype. Case in point: Google Buzz.

Earlier this month, Google released a social networking application called Google Buzz that aims to compete with the likes of Twitter, Facebook and LinkedIn. Google Buzz adds so-called microblogging -- the ability to post short phrases, images and digital information -- to its e-mail service. Small-business owners have been wondering how they could use the tool to promote their products.

During the past few weeks, I've given Google Buzz the small business once over. Here is what you need to know:

What you get: For small businesses, there's not much to buzz about with Buzz.

To be fair, Google addresses many of the problems one faces with social networking. Unlike Twitter, there's no character limit for posts. There's none of the dopey FarmVille spam or marketing glop that clogs Facebook. There's no complex network setup like you would find on LinkedIn. And video and image support is best in class. Also, the code updates all its content in real time. No reloading pages or updating links. In Buzz, you post it and everyone sees it. It's a staggering technical achievement.

At first, Google Buzz seemed to have hit a home run by making it easy for small groups to collaborate. But in a little over two weeks of testing, I could not find a good use for it.

What you don't get: Buzz is not controllable enough for business communication.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG
GOOG $540.11 0.00%
AAPL $132.54 0.00%
FB $80.54 0.00%
TSLA $247.73 0.00%
YHOO $43.48 0.00%

Markets

DOW 18,232.02 -53.72 -0.29%
S&P 500 2,126.06 -4.76 -0.22%
NASDAQ 5,089.3620 -1.4320 -0.03%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs