PROVIDENCE, R.I. ( TheStreet) -- In a world where imitation is the sincerest form of flattery, it's almost a given that big businesses will copy the ideas of entrepreneurs who don't protect their intellectual property.
While securing a patent is the best way to protect intellectual property, applying for a trademark can be effective, too, especially for cash-strapped companies that don't have time or money to wait for a patent.
"The trademark has actually worked well, and by far it's a lot cheaper
"A product creates a trend, and a trend creates copycats," he says. "But we realized that if we create a trademark for it, it actually works better than a patent
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