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TheStreet Open House

Tiger Woods: What Should Sponsors Do?

Stocks in this article: ACNTNKEERTS

(Tiger Woods story updated with insight from second Electronic Arts analyst.)

NEW YORK ( TheStreet) -- Tiger Woods is expected to announce his return to professional golf on Friday, in what would be his first public appearance in three months.

According to an emailed statement by Woods' agent and spokesman, "Tiger Woods will be speaking to a small group of friends, colleagues and close associates at 11:00 a.m. EST Friday at the TPC Sawgrass Clubhouse in Ponte Vedra Beach, Florida... Tiger plans to discuss his past and his future and he plans to apologize for his behavior."

Ponte Vedra Beach, Fla., is also the home of the PGA Tour.

No questions will be permitted at the meeting, according to the Associated Press. "This is not a press conference," the AP quoted Mark Steinberg as saying Wednesday.

Woods is returning to golf after announcing an indefinite hiatus from the game when he publicly apologized for his "transgressions" on Dec. 2 amid what were, at the time, mere rumors of marital infidelities.

Those rumors, and Tiger's absence from golf, had prompted several large corporate sponsors like Accenture (ACN) and AT&T (T) to drop their deals with the golfer.

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