BARCELONA ( TheStreet) -- First it was the snub by Apple (AAPL - Get Report). Now Intel's best friend, Microsoft (MSFT - Get Report), has shifted its storied allegiance, opting to use Qualcomm's (QCOM - Get Report) chip for its new Windows Phone 7 smartphones.
Microsoft's big announcement at the Mobile World Congress tradeshow in Barcelona Monday was bad news for Intel. Microsoft's list of mobile phone tech partners include AT&T (T), Deutsche Telekom (DT), Verizon (VZ), Sprint (S), Vodafone (VOD), Dell (DELL), HTC, Hewlett-Packard (HPQ), Samsung and Qualcomm.
Intel wasn't mentioned.
"Qualcomm is the only chip vendor qualified for the new Microsoft mobile OS launch," wrote Morgan Stanley analyst Ehud Gelblum after discussions with the companies at the tradeshow. All eight of the phones expected to arrive before Christmas "are being designed on Qualcomm's Snapdragon chips," Gelblum wrote in a research report Wednesday.This is the second major win for Qualcomm, as first Google (GOOG) picked the Snapdragon chip for its Nexus One phone. For Intel, the rejection by Microsoft comes a month after TheStreet first reported that Intel missed the cut on the Apple iPad. The shutout from the high-profile Apple iPad means Intel is poorly positioned in the closely-watched emerging tablet market.