Churchill Downs, Susan G. Komen For The Cure® Renew Kentucky Oaks Fundraising Partnership
Continuing a commitment to new Kentucky Oaks Day traditions established a year ago, Churchill Downs Racetrack, the home of the world-famous Kentucky Derby® and Kentucky Oaks®, and Susan G. Komen for the Cure®, the world’s largest breast cancer organization, officially renewed their partnership today to raise funds to aid in breast cancer awareness and research through events on Friday, April 30 – the day prior to the famed “Run for the Roses.” The Kentucky Oaks race and activities will again be showcased live by the Bravo Network in partnership with its parent company, NBC Universal.
Kentucky Oaks 136, the Kentucky Derby’s companion event for 3-year-old fillies, will once again feature a “Ladies First” theme and a day of events to raise money and awareness for Susan G. Komen for the Cure, which leads the global movement for breast cancer research, education, advocacy and community support.
Churchill Downs Incorporated has pledged to donate $1 to Susan G. Komen for the Cure for every person in attendance on Kentucky Oaks Day. Last year’s Oaks attracted a crowd of 104,867. The hope is to set an attendance record to raise maximum funds for a great cause. The attendance record for the Kentucky Oaks is 111,243 attendees.
Additionally, Churchill Downs will donate $1 to Horses and Hope, the breast cancer outreach and awareness initiative in Kentucky’s horse racing industry, from the sale of Oaks Lilies, the official drink of the Kentucky Oaks. Horses and Hope was founded in 2008 by Kentucky First Lady Jane Beshear and the Kentucky Cancer Program to identify new opportunities to provide breast cancer awareness, education, and early detection through screening and treatment referral, as well as to raise funds to sustain programs into the future.Special Kentucky Oaks Day events will include a “PINK OUT,” which encourages all Oaks attendees to incorporate pink into their attire for the day to show their support. Also, there will be a moving Survivors Parade, First Lady of Fashion Contest and a special Kentucky Oaks winner’s circle formed by breast cancer survivors.
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