MOUNTAIN VIEW, Calif. ( TheStreet) -- Google (GOOG) entered the turf of Facebook and other social media sites by launching a new service named Google Buzz that brings social updates such as photos and Web links into Gmail and some Google mobile products.
Buzz is built into Gmail so the user is automatically following the people he emails and chats with the most.
In order to make the sharing experience really rich, Google has focused on integrating photos, videos and links, wrote Edward Ho, tech lead of Google Buzz, on a company blog.
Todd Jackson, the product manager for Buzz, described the service as "a new world inside of Gmail.""There has always been a giant social network beneath Gmail," he told the Wall Street Journal. To ensure the user doesn't miss out on the best part of sharing, Buzz sends responses to posts straight to the Gmail inbox. Unlike static email messages, Buzz messages in the user's inbox are live conversations where comments appear in real time, Google said. Facebook, the social networking giant, told the Journal it hadn't used Google Buzz but was "supportive of technologies that help make the Web more social and the world more open," adding it's "interested to see how Google Buzz progresses over time." Microsoft's director of product management for Windows Live, Dharmesh Mehta, told the Journal: "Busy people don't want another social network, what they want is the convenience of aggregation. We've done that. Hotmail customers have benefited from Microsoft working with Flickr, Facebook, Twitter and 75 other partners since 2008."
Select the service that is right for you!COMPARE ALL SERVICES
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV