This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Apple Faces iPad Challenge: Survey

CUPERTINO, Calif. TheStreet -- Love it or hate it, Apple's (AAPL - Get Report) iPad continues to grab the headlines, although a new survey says that the tech giant is struggling to convince consumers to buy the technology.

iPad

Apple's many devotees will undoubtedly greet the survey's findings with skepticism, particularly at a time when conflicting studies of the iPad's popularity are emerging.

Online electronics retailer Retrovo recently circulated two surveys to customers to gauge responses to Apple's latest product offering. The first survey, sent out to 1,000 randomly-selected consumers, took place in mid-January before the iPad launch; the second came after the iPad's glitzy debut.

Despite all the media brouhaha surrounding the iPad, Retrovo says that the device has received something of a lukewarm reception from consumers.

Unsurprisingly, the number of people who said they were aware of the iPad tablet device jumped from 48% to 82% in the two surveys, although Retrovo found many consumers unwilling to spend money on the new tech.

In the company's initial study, some 26% of respondents said that they had heard of the iPad but were not interested in buying one -- a figure that climbed to 52% in the second survey.

Consumers were also asked whether they thought they needed an iPad. In the first study, some 49% responded no, with even more people -- 61% -- giving the same answer after the iPad's launch.

Priced between $499 and $829, the iPad comes with a capacity of either 16-Gbytes, 32-Gbytes of 64-Gbytes. Wi-Fi versions of the technology will ship in late March, with 3G iPads coming in April.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG
DELL $0.00 0.00%
AAPL $132.54 0.88%
GOOG $540.11 -0.44%
HPQ $34.76 2.75%
FB $80.54 0.07%

Markets

DOW 18,232.02 -53.72 -0.29%
S&P 500 2,126.06 -4.76 -0.22%
NASDAQ 5,089.3620 -1.4320 -0.03%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs