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TheStreet Open House

Rovi And FourthWall Media Collaborate On Enhanced TV Platform Solution

"Our collaboration with FourthWall enables service providers to deliver a more engaging and data-rich environment for the consumer that can be accessed through the program guide with the click of a remote control," said Corey Ferengul, executive vice president of product management and marketing, Rovi Corporation.  "FourthWall, a leading EBIF platform and interactive applications provider, will help us bring an integrated offering to the market that will enable service providers to drive increased revenue streams through value-added services."  

Rovi program guides with FourthWall's EBIF platform and applications will be integrated to work on STBs from Motorola, Cisco and Pace.  Rovi currently serves close to 500 service providers in North America and South America, many of whom will now have access to this expanded product offering. To learn more about FourthWall Media TV Widgets®, visit http://fourthwallmedia.tv/Prod-TvWidgets.aspx. To learn more about Rovi's guide solutions, please visit http://www.rovicorp.com/products/service_providers/8660.htm.

About FourthWall Media

FourthWall Mediaâ„¢, formerly known as BIAP, is an advanced advertising solutions company that is fundamentally changing how television advertising is delivered and measured. This Emmy-nominated media company is leading the interactive television revolution through solutions that break through the 'fourth wall' to engage audiences, extend cable subscriber loyalty, and deliver detailed measurement and reporting. The company's set-top-box EBIF solutions include the Ad Widgets® end-to-end advertising system, AdAim Audience Measurement Suite, a soup-to-nuts audience measurement and behavioral profiling system; TV Widgets® applications such as eBay on TV, Fantasy Football and Yellow Pages on TV; and a technology platform for Cisco/Scientific Atlanta, Motorola and tru2way set-top boxes. FourthWall Media products and technology are distributed by Comcast Media Center, Time Warner Cable, DISH Network, and several other MSOs, and have been deployed in over 24 million set-top boxes. Learn more at www.fourthwallmedia.tv  

About Rovi Corporation

Rovi Corporation is focused on revolutionizing the digital entertainment landscape by delivering solutions that enable consumers to intuitively connect to new entertainment from many sources and locations. The company also provides extensive entertainment discovery solutions for television, movies, music and photos to its customers in the consumer electronics, cable and satellite, entertainment and online distribution markets. These solutions, complemented by industry leading entertainment data, create the connections between people and technology, and enable them to discover and manage entertainment in an enjoyable form.

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