ARMONK, N.Y. TheStreet -- IBM (IBM - Get Report) has unveiled the latest version of its Power processors, which it claims will lay the foundation for companies' green IT efforts and help it tap into new revenue streams.
With an increasing heap of IT equipment packed into corporate datacenters, firms have been wrestling with spiraling energy costs, prompting companies like IBM and
(MSFT - Get Report) to beat an increasingly
eco-friendly drum. There is, of course, method in this madness, and IBM is keen to tap into users' energy concerns while
The Power 7 chips, launched today, use a quarter of the energy used by the Power 6, but the new products offer double the performance, says IBM.
IBM's Smarter Planet strategy aims to build green technologies, which will require lower-power processors says Ross Mauri, the company's general manager of Power systems."Think about smarter