BOSTON ( TheStreet) -- The war for customers of exchange traded funds, whose assets jumped 54% totaling more than $1 trillion last year, got kicked up a notch. Fidelity, the third-largest mutual-fund company, has agreed to market BlackRock's (BLK - Get Report) iShares ETFs, which account for half the market.The deal enables closely held Fidelity's customers to trade 25 of the most broad-based and popular ETFs for free. It's a response to Charles Schwab's (SCHW - Get Report) announcement two months ago that its clients could trade eight ETFs, created and managed by Schwab, without charge. But the Fidelity move allows for wider diversification among popular ETFs, including four international and five fixed-income funds. Besides BlackRock, the biggest ETF providers are State Street (STT - Get Report), Vanguard and PowerShares.
Fidelity, BlackRock Escalate ETF War
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