Homeland Security Capital Corporation ("HOMS") (OTCBB:HOMS), an international provider of specialized technology-based radiological, nuclear, environmental, disaster relief, and security solutions to government and commercial customers, announced today the winner of the Twitter New Year’s resolution campaign
The online competition raised awareness about the threat of loose nuclear weapons and materials and encouraged efforts to address this threat.
The winner, Amy (twitter.com/abitnerdy), was awarded a $2000 gift card from American Express. The 23-year-old student and freelance fashion designer from Los Angeles plans to give half the money to her parents because she “owes them so much,” and spend the other half on school. Amy also commented, “I am happy to win a unique contest such as this, where the goal was to make the world a safer place.”
The twitter campaign that lasted from January 4 to January 18, asked people to join Chairman and CEO of HOMS, and former Congressman
C. Thomas McMillen’s resolution to increase awareness and the need for action of the threat of loose nuclear weapons by retweeting his resolution to friends, followers and family members and asking them to do the same.
McMillen wrote in his blog: “With the exception of the long-term effects of global warming, no other single threat has more capacity to harm us and perhaps even destroy our world than the threat of loose nuclear material. Around the world today there are large amounts of nuclear and radioactive materials that are inadequately secured—or are not secured at all. These materials, which are often called ‘loose nukes,’ are vulnerable and could too easily fall into the hands of people who want to do us harm—terrorists, organized crime syndicates and hostile nations.”
Twitter campaign and contest was a success in increasing awareness about the current threat of loose nuclear materials and increasing exposure on HOMS. There were over 1,500 retweets, putting it into the top 99 percent of all retweets, according to
. The retweets are a meaningful metric for tracking the interest, that the issue of loose nuclear materials has sparked, and hopefully signifies strong interest making our world more secure from the dangers of these nuclear materials.
The campaign was created and implemented by Book Hill Partners,
HOMS’ Twitter campaign is among the first effort by any corporation to use the power of Twitter to address a critical public policy issue. “Lots of companies are using Twitter to advertise their products and services. This is among the first efforts by a company to harness that power for the public good, and perhaps the first ever to focus on a vital national security issue,” McMillen added.