For Apple, the push further into services represents a big gamble on the next stage of growth at a time when the company may now be reaching its peak in hardware sales.
If analysts are correct, Apple's expansion of its media store model is another link in what could be an all-Apple network. Given its vast media library and its host of devices, Apple is on the verge of morphing beyond online media retail to a new role as a network operator.
-- Reported by Scott Moritz in New York
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