(T - Get Report)
may have landed a lifeline on Wednesday when
(AAPL - Get Report)
unveiled that its newly launched iPad would be available on the telco's 3G network starting in the spring.
splashy Apple event
was held early in the day, things were looking a bit more grim for AT&T, which reports its fourth quarter results before market open on Thursday.
Ma Bell's exclusive deal to carry Apple's iPhone ends this year, and the telco giant has also had to contend with a marketing blitz from rival
(VZ - Get Report)
, in which a barrage of TV ads criticize AT&T's coverage.
AT&T's wireless subscriber growth is said to have
, and analysts are anticipating that the company will report some lower-than-expected numbers.
"We expect AT&T to report 1 million post-pay adds -- slightly below our initial estimate of 1.1 million as momentum for the Q3 launch of the iPhone 3Gs wanes and Verizon's 'map' ad campaign impact results," wrote Jennifer Fritzsche, senior analyst at Wachovia, in a recent note.
The analyst nonetheless predicts that AT&T will add a total of 2.25 million new wireless subscribers, driven by reseller net adds of 1.3 million, specifically strong
Analysts surveyed by Thomson Reuters expect AT&T to report revenue of $30.86 billion, down slightly from $31.1 billion in the prior year's quarter. Excluding items, the company is expected to earn 51 cents a share, compared to 64 cents a share in the prior year's quarter.
Earlier this week rival Verizon put up
fourth-quarter numbers of its own but added 2.2 million wireless subscribers during the quarter. With 1.23 million of those users direct retail customers, Verizon is clearly seeing strong demand for its
Droid phones and Blackberries from
Research In Motion