For investors, it further reveals Apple's ambition to supplant Comcast (CMCSA - Get Report), Time Warner Cable (TWC - Get Report), AT&T (T - Get Report) and Verizon (VZ - Get Report) as a media distributor.
This is obviously a bold move, and network services are within Apple's reach.
The key development is the content deals Apple has struck with book and magazine publishers, and reportedly TV programmers. Following its iTunes beat, Apple's text and video distribution deals will give the company superior footing against the e-book giant -- Amazon's (AMZN - Get Report) Kindle.
For Apple, the deeper push into services represents a big gamble on the next stage of growth at a time when the company may now be reaching its peak in hardware sales.If analysts are correct, Apple's expansion in of its media store model is another link in what could be an all-Apple network. Given its vast media library and its host of devices, Apple is on the verge of morphing beyond online media retail to a new role as a network operator. -- Reported by Scott Moritz in New York
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